Starwood Hotels has teamed up with ridesharing service Uber in a partnership that will allow loyalty members to earn Starpoints for every Uber ride around the world.
Guests enrolled in the chain’s frequent traveler and reward program, Starwood Preferred Guests, will now be able to earn additional points when they hitch a ride with Uber.
The multinational hotel chain includes brands like the St. Regis, W Hotels, Sheraton, Westin, Four Points by Sheraton and Le Méridien.
To enroll, SPG members need to link to an Uber account and register a qualifying stay at any Starwood hotel.
Users earn one Starpoint for every dollar spent on Uber rides. Bonus points are earned when rides are taken during a hotel stay.
To kick off the program on February 28, loyalty members can earn 15,000 Starpoints -- enough for a free night’s stay -- when they book a ride using the “SPG” option, and take part in promotional events that include a 10-minute meditation session for guests of the Westin hotels and a luxurious ride that includes fresh flowers, jazz and a book on the signature Bloody Mary for guests of the St. Regis.
The promotional event will take place in Dubai, London, Mexico City, New York and San Francisco.
Last year, a survey of 3,800 consumers conducted by JD Power ranked the best hotel rewards programs based on factors like account maintenance, ease of points or miles redemption, ease of earning points and miles, conditions and customer service.
Topping the list was Marriott Rewards, followed by IHG Rewards Club and Delta Privilege.
Source: Relaxnews