The British photographer is behind the latest ads for the Parisian luxury department store. In a series of colorful images, Martin Parr turns his lens on Le Bon Marché, a true monument to luxury on the Left Bank in Paris, all while maintaining his signature irreverence.
The first two campaign visuals, created in collaboration with the advertising agency BETC Luxe, will be displayed outdoors in Paris from March 2 to promote the opening of Le Bon Marché's new space dedicated to footwear.
Parr's campaign is the first in a series that will accompany events at the department store all year long.
Source: Relaxnews