Italian fashion brand Roberto Cavalli has announced American rapper Nicki Minaj as the face of its new SS15 advertising campaign. Roberto Cavalli commented: "I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman. In recent years we have become accustomed to women castigated in clothes that hide their body shapes. With this campaign, I wanted to send a strong countertrend message. I wanted a sensual woman who is aware of her body, who is not afraid to show her curves, rather she make them as a strength". The campaign was shot in Los Angeles by photographer Francesco Carrozzini.